Brand assets
Media kit
Logos, profile art, social covers and the two typefaces. Every file is generated from the studio's design tokens, so what is here is the brand — not an interpretation of it.
maestral-media-kit.zip · 5.8 MB · 21 files
Colour
Ink
#12181b
Primary background, text on light
Sea
#1b2429
Raised dark surface
Stone
#f5f3ee
Light background, text on dark
Brass
#e0a02e
The accent — CTAs, the wordmark dot, rules
Olive
#5b6b62
Secondary, sparingly
Logos
Vector first — the SVGs carry the type as paths, so they need no fonts installed.
Wordmarkon dark
Wordmarkon light
Monogramon dark
Monogramon light
Profile art
Profile picture1024×1024
Facebook, Instagram, LinkedIn, X, Google Business. Dark is the primary.
Download PNG
Social and sharing
Each one is previewed at the exact proportions of the file, so the crop you see is the crop the platform gets.
DownloadFacebook cover1640×624
Text sits inside the mobile-safe centre.
DownloadLinkedIn banner1584×396
Company page header.
DownloadX header1500×500
Profile header.
DownloadLink share card1200×630
Ships as the site default at /assets/og.jpg.
DownloadInstagram post1080×1080
Statement card. Swap the copy per post in generate.mjs.
DownloadInstagram story1080×1920
Photo top, statement bottom.
Type
Aa
Space Grotesk
Display and the wordmark · Medium 500, Bold 700
Aa
Inter
Body and supporting text · Regular 400, SemiBold 600
Usage rules
- One accent only: brass. Never introduce a second accent colour.
- The wordmark is lowercase with only the dot in brass — never another font, capitalisation, or dot colour.
- Photography is the hero. The charcoal gradient goes under text, never over the subject’s focal point.
- Assets are generated from tokens. To change one, edit branding/generate.mjs and rerun it — never edit a PNG by hand.
- Villa client sites use their own theme, not this kit. This is the studio’s own brand.