Articles
Guides for business owners and hosts.
No theory, no marketing phrases — concrete numbers and decisions that concern your business.
For tradespeople, entrepreneurs and small companies
Type your trade and town into Google. Did you find yourself?
The seven most common reasons a business doesn’t show up on Google — and what you can fix this week, for free.
What does a website cost in Croatia? Three prices, one answer.
Realistic price ranges in Croatia, the costs that come afterwards, and one-off versus subscription over five years.
Google Business Profile or a website? Both. The profile first.
What the profile does, what the site does, why they work better together — and the steps to set up your profile today.
Wix, WordPress or a done-for-you site? Look at the five-year bill.
What each option really costs over five years, how much of your time it takes — and whose site it is at the end.
What a small-business website must have: a 12-point check.
A checklist to hold your own site against — and five things it doesn’t need.
For rental owners
Booking doesn’t take 15%. It takes 18.75%.
The VAT Croatian hosts self-assess on platform commission: the math, the forms, the deadlines and what it adds up to on €30,000.
Airbnb now charges you 15.5% — not the guest. Here’s the exact math.
The new host-only fee with VAT, the 13 October deadline checklist — and why a direct booking is now worth 15.5% more to you.
Your own website or Booking? Wrong question — here’s the right one.
What commission really costs you (with a calculator), when Booking is still the right call, and what a site needs before guests book direct.